Case study · Kids’ books · Shopify
Our Kids’ Storybook Brand
Children’s books sold D2C across India. COD-first, WhatsApp-led. We own and run this brand, so this is our own money and our own learning.
RTO rate
[XX% → YY%]
Prepaid share
[XX% → YY%]
Meta ROAS
[X.X]
Orders/month
[N]
Period: [Month YYYY – Month YYYY]. Source: [Shopify / Meta / shipping dashboard].
The challenge
Where it started.
[Describe the starting problem in 2–3 sentences, with real numbers.]
What we did
The playbook.
- Shopify store build & CRO
- WhatsApp COD confirmation
- Meta Ads
- Shipping aggregator + NDR follow-up
Results & learnings
What changed.
[Add results, screenshots and 3 key learnings.]
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