Case study · Home appliances
Our Home Water-Purifier Brand
A higher-ticket, considered purchase where buyers need trust before ordering. We own and run this brand, so this is our own money and our own learning.
Cost per lead
[₹X]
Lead → order
[XX%]
AOV
[₹X]
Repeat / referral
[XX%]
Period: [Month YYYY – Month YYYY]. Source: [Shopify / Meta / shipping dashboard].
The challenge
Where it started.
[Describe the starting problem in 2–3 sentences, with real numbers.]
What we did
The playbook.
- Lead ads + WhatsApp nurturing
- Product page trust building
- Order & service updates on WhatsApp
Results & learnings
What changed.
[Add results, screenshots and 3 key learnings.]
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